WASHINGTON - The National Center for Missing and Exploited Children is teaming up with Clear Channel Outdoor Communications for a campaign to try to help find missing children.
"We don't want to give false hope, but we're not going to give up hope either. We all face the same realities when it comes to some of these children, but in many of these cases we believe many of them are still out there alive and that's what drives us to work each morning," said Bob Lowery Jr. of the National Center for Missing and Exploited Children.
Clear Channel said missing children's photos will now appear on the company's electronic bus shelter billboards in the District and digital road signs in Baltimore.
"We can really deliver a message to many people and we're hoping that by utilizing our assets, we can certainly create a more positive outcome and we really hope this is going to be a good story and a success here down the road and we hope we can find some of these children," said Toby Sturek with Clear Channel.
Relisha Rudd disappeared in March 2014. She was last seen at a D.C. homeless shelter with an employee who was later found dead. Photos of Rudd will begin gracing the bus stop and roadside signs.
"There's nothing in the world like a photograph to try to get people out there. Normal everyday citizens walking down the street to help us find a child," said Cmdr. Daniel Hickson with D.C. police.
Another face to be shown is 15-year-old Maurisha Davis. She has been missing for two years from her home in Temple Hills, Maryland.
"Heartbroken. Sadness. Feelings of anxiety. But in my heart of hearts, you know, my baby's coming home," said mother Brenda Davis.
The Summer of Hope campaign will expand nationwide in the coming weeks.