New Pharrell song 'Virginia' to be featured in upcoming ad campaign
VIRGINIA BEACH, VIRGINIA - APRIL 28: Pharrell onstage at SOMETHING IN THE WATER - Day 3 on April 28, 2019 in Virginia Beach City. (Photo by Brian Ach/Getty Images for Something in the Water)
VIRGINIA BEACH, Va. (AP) - An upcoming ad campaign for Virginia Beach will feature a new song by hometown star Pharrell Williams.
A city official tells the Virginian-Pilot that Williams contacted the city last year asking how he could help after the mass shooting at a municipal building in May.
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That led to a multi-year plan involving the singer in tourism and economic development initiatives.
As part of that, the singer will narrate two 60-second commercials with his soon-to-be-released song, “Virginia."