An ad by lingerie giant Lane Bryant is going viral for all the right reasons.
On Wednesday, the brand posted a photo of plus-sized model Denise Bidot to its Instagram with the caption "It's December. It's Wednesday. We all need a break. And this new Escape Collection is totally bringing it. (Link in bio.)" and the image has gained major steam on social media.
Why? Because Bidot is a normal-sized woman who has stretch marks that can be visibly seen in the picture, and showing her proudly displaying her size is inspiring women around the world.
"I love this picture! Happy to see a woman like her," wrote one commenter.
"Hey! This body looks like mine!!!!!!" wrote another.
Bidot re-posted the image to her own Instagram account, writing, "Loving this new image and how real it is. Thank you @lanebryant for loving my body, stretch marks and all."