The website of one candidate for president reads, "Esto empieza contigo." ("This begins with you.")
And it says, "Todos necesitan un campeón. Yo quiero ser tu campeón" ("Everyone needs a champion. I want to be your champion.")
Although two of the four politicians who have launched their campaigns so far are Hispanic, the only one seriously reaching out to Spanish-speaking voters on their campaign website is not: former Secretary of State Hillary Clinton.
"The ability to communicate to citizens, no matter what their background, and the effort to be as inclusive as possible sends an important signal and is also substantively important," said Matthew Dallek, an assistant professor of politics George Washington University.