'Hatchimals,' one of the most popular holiday toys of 2016, have reportedly failed to 'hatch' for all customers leading to thousands of complaints since Christmas.
"Spin Master is committed to making life more fun for children around the world with all of our products.
While the vast majority of children have had a magical experience with 'Hatchimals,' we have also heard from consumers who have encountered challenges. We are 100% committed to bringing the magic of 'Hatchimals' to all of our consumers. To ensure all queries receive a timely response, we have increased the number of Consumer Care representatives, extended our hours, and increased the capacity for callers in the queue to help prevent calls dropped due to the holiday volume."
The company also provided a link for troubleshooting and a how-to video of the 'Top 5 Things To Know About Hatchimals.'
"We are committed to doing everything possible to resolve any consumer issues," the company said. "We sincerely apologize and thank everyone who is experiencing an issue for their patience."
The company said customers can email their customer care team at: firstname.lastname@example.org.