Steve Decker, senior manager, user experience accessibility, Target, uses Target’s accessible self-checkout, guided by audio prompts and tactile controls. (Credit: Target)
MINNEAPOLIS - Target announced the rollout of a new accessible self-checkout system, geared toward customers with disabilities, including those who are blind or have low vision.
The initiative, which begins during the holiday season and will continue into early 2026, will bring the technology to self-checkout stations across stores nationwide.
Dig deeper:
The new system features Braille and high-contrast button icons for greater visibility, along with a headphone jack that offers adjustable volume controls.
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Customers can navigate using physical buttons and a dedicated info key, while a custom tactile controller—developed jointly by Target and touchscreen partner Elo—adds another layer of accessibility.
The checkout uses a single audio stream during scanning and payment to provide a clear and consistent experience.
Guests with disabilities experience Target’s accessible self-checkout firsthand, assisted by team members providing friendly guidance.
What they're saying:
"Target's new accessible self-checkout experience is unique not only because it is a first in the industry, but because it was designed through collaboration with the blind, incorporating our technical expertise and lived experience," Mark Riccobono, president of the National Federation of the Blind (NFB), said in a news release. "The rollout of this innovation further establishes Target as an industry leader in accessibility and a true partner of the blind in our quest for equal access to all aspects of modern life."
"This season brings so much joy for our guests, but we know it can be overwhelming, too. That is why even small wins matter — like an accessible self-checkout that helps guests shop their way, with confidence," Adrienne Costanzo, executive vice president and chief stores officer, Target, added. "Shopping with us should be easy, move fast and feel good — period."
The Source: The information in this story comes directly from Target’s official announcement and supporting statements provided in a company news release. This story was reported from Los Angeles.