Dairy Queen's new Blizzard has a sweet surprise inside.
But it's not exactly something new.
On April 21, the soft serve-fast food chain is releasing three new "Royal" Blizzard flavors-- New York Cheesecake, Royal Oreo, and Royal Rocky Road Brownie. Diners can customize their creamy treats with a center filling of chocolate fudge, strawberry sauce, or marshmallow crème.
The concept appears to be a direct rip-off of Ben & Jerry's popular Core ice cream line that debuted two years ago. But if ain't broke--just add more filling.