Domino's training reindeer to deliver pizzas in Japan
(FoxNews.com) - Domino's is taking a page out of Santa's book on efficient winter transportation.
The global pizza chain, which has already invested in high-tech delivery methods like autonomous robots, drones, "zero-click" ordering apps and satellite tracking to deliver food, is now training reindeer to transport pies.
Reindeer delivery may be part of a contingency plan for Domino's Japan ahead of what is expected to be a particularly cold and snowy winter, RocketNews24 reports.
The chain is attempting a trial period for performing training exercises in the city of Ishikari-- a particularly ice-prone area in Hokkaido-- to figure out if its reindeer delivery initiative is feasible. The technique will involve insulated pizza containers strapped to the animals' backs.
Delivery tests, Domino's says, are monitored by animal trainers. The trials are taking place on the grounds of a driving school.
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