WASHINGTON - Rideshare company Lyft announced on Thursday they would offer reduced ride fare to the polls for midterm elections.
Lyft made the announcement over Twitter, citing that "over 15 million people were registered but didn’t vote in 2016 because of transportation issues."
"The Ride to Vote" will be available on Election Day, November 6, with Lyft offering half off for rides to voter polling places across the country and free rides will be provided in underserved communities.
Lyft says it is working with voter organizations Vote.org, Nonprofit Vote, and TurboVote to help distribute the 50 percent off codes to those who need them.
Over 15 million people cited transportation as their primary barrier to voting in the 2016 election — that's why we're introducing The Ride to Vote. Lyft will provide free and discounted rides to the Polls. #TheRidetoVote https://t.co/E8GVhNNkE8 pic.twitter.com/1kmqWlSpsB— Lyft (@lyft) August 23, 2018
The company says it will also be working with Voto Latino, local Urban League affiliates, and the National Federation of the Blind to help voters in underserved communities get to the polls.
Lyft says in the months ahead of Election Day, the service will be working with organizations to help citizens register to vote and remind Lyft customers about what they need to do to register to vote in their state.