Is Dairy Queen ripping off Ben & Jerry's ‘core' ice cream?

Dairy Queen’s new Blizzard has a sweet surprise inside.

But it’s not exactly something new.

On April 21, the soft serve–fast food chain is releasing three new “Royal” Blizzard flavors-- New York Cheesecake, Royal Oreo, and Royal Rocky Road Brownie. Diners can customize their creamy treats with a center filling of chocolate fudge, strawberry sauce, or marshmallow crème.

The concept appears to be a direct rip-off of Ben & Jerry’s popular Core ice cream line that debuted two years ago. But if ain’t broke—just add more filling.

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