launched celebrating National Dog Day

- has been launched by Petfinder Foundation and Donuts, celebrating National Dog Day, the site is looking to raise up to $100,000 to be donated to shelters nationwide.
How does it work? Dog owners across the U.S. can post pictures of their shelter or rescue dogs - which will generate a $10 donation to Petfinder Foundation - and encourage votes from friends, family and others - each vote generating $1.

The shelter or rescue group from which the most popular dog was adopted will receive $25,000, and the next 15 shelters will each receive $5,000. Winners will be announced upon conclusion of the voting period and all the donations will be administered through Petfinder Foundation. To learn more about Petfinder Foundation, visit
"This is a fabulous opportunity to raise awareness of the fact that thousands of wonderful companions can be found in shelters and rescue groups every day, and also to raise money for those lifesaving organizations," said Toni Morgan, Executive Director of Petfinder Foundation. is also the one of the first websites to use the new "not-com" .DOG domain, which was released to the public on August 12 as a new choice in online naming for dog-oriented businesses and brands.  Now these organizations, which include animal shelters and rescue groups, have the ability to select an online presence that is simpler and truer to their brands, making them more accessible to their audiences. .DOG is only one of hundreds of new "not-com" domain name choices that businesses, brands and individuals can use to craft the perfect online name.  View them here:
To participate, individuals can visit to submit a picture of their adopted dog, naming their shelter or rescue organization as the beneficiary of their entry. Then, share the promotion through social media channels using the hashtag #MyRescueDog and #NotCom and the URL to rally friends and social media communities to vote for their pet.

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